What's the role of marketing in a crisis?

Episode notes

When a company suffers from a crisis, you probably think about the PR agency or CEO as part of the response. But what about marketing? Marketing has access to the customer data and develops the voice of the brand, which can play a crucial role in crisis response. We're discussing the role of marketing in a crisis with Jessica Shapiro, CMO of LiveRamp. Host: Mike Pastore, Editorial Director, MarTech Guest: Jessica Shapiro, CMO, LiveRamp This podcast is