Playbook Broken: Rethinking Marketing with Molly St. Louis
Conversations with MarTech · 2025-06-04 · 36 min
Episode notes
In the first episode of Playbook Broken, Marc Sirkin , CEO of Third Door Media , dives into the fast-evolving world of marketing and why traditional playbooks no longer work. Joined by Molly St. Louis , co-founder of Mosaic Group Media , they explore the effectiveness of social selling, the decline of traditional PR, and the complexities of brand measurement in today's AI-driven landscape. Molly shares insights from her career in media and marketing, including her personal journey of adapting to AI technology. Tune in to hear how these disruptors are navigating and reimagining marketing strategies in a rapidly changing digital age. Timestamps 00:00 Introduction to Playbook Broken 00:40 Meet Molly St. Louis: A Marketing Unicorn 03:31 The Evolution of AI in Marketing 08:23 The Power of Social Selling 14:44 The Importance of Authenticity in Marketing 18:22 The Essence of Social Selling 19:52 Strategy Workshop Introduction 20:29 Brand Measurement in Performance Marketing 22:39 The Value of Brand and Attribution Challenges 32:10 The Role of AI in Modern Marketing 35:25 Conclusion and Final Thoughts This podcast is