Playbook Broken: Hyper Adaptive: Redefining Organizations in the Age of AI with Melissa Reeve

Episode notes

In this episode of 'Playbook Broken,' Marc dives into the rapidly changing landscape of marketing, driven by AI and automation. Featuring Melissa Reeve , a 25-year marketing veteran and co-founder of the Agile Marketing Alliance and Marketing Frontier.ai , the conversation explores the concept of 'Hyper Adaptive' organizations. Melissa discusses her upcoming book, organizational restructuring, and the need for dynamic governance over static playbooks. She also shares insights on the importance of AI literacy, social learning, and how to prepare for an AI-native future. Tune in to uncover how leaders can navigate this chaotic yet exciting new world. 00:00 Introduction to Playbook Broken 00:37 Meet Melissa Reeve: Marketing Veteran 01:18 Hyper Adaptive: Melissa's New Book 03:04 AI Literacy and Organizational Change 04:41 The Future of Playbooks in Marketing 07:45 The Human Aspect of AI Integration 17:57 Stages of Hyper Adaptivity 20:39 Future of Work and Leadership Challenges 26:33 Learning in the Age of AI 28:37 Personal Productivity and Overcoming Challenges 31:46 Conclusion and Contact Information This podcast is