Coffee Talk: Navigating Modern Email Marketing

Episode notes

During the Fall 2024 MarTech Conference this past September, Jeanne Jennings, CEO and Chief Strategist, Email Optimization Shop, and Kath Pay, CEO, Holistic Email Marketing discussed the ins and outs of modern email marketing. In this podcast, they cover: Ensure your emails reach your subscribers' inboxes Tailoring your emails to individual subscribers for maximum impact Leveraging automation to streamline your campaigns and save time. Tracking key metrics and analyze your email performance. Whether you're a seasoned marketer or just starting out, this coffee talk will provide valuable insights to help you navigate the ever-changing landscape of email marketing. This podcast is