Breaking Playbooks: AI and the New Marketing Era with Ed See

Episode notes

In this episode of Playbook Broken, Marc engages with Ed See , Chief Growth Officer at Zeta Global , to explore the evolving landscape of marketing in the age of AI. They discuss the fundamental roles of marketers in setting preferences and managing premiums, delve into how AI is transforming traditional marketing playbooks, and explain the importance of aligning first principles with new technologies. The conversation touches on the seamless integration of sales and marketing, the role of AI agents, and the persistent challenge of managing waste in marketing efforts. Ed also shares insights from his extensive experience at IBM, McKinsey, Deloitte, and Zeta Global, emphasizing the need for curiosity and adaptability in a rapidly changing environment.