AI’s disruption of online commerce is just starting

Episode notes

Consumers jumped on the AI search bandwagon soon after ChatGPT launched. More than half of shoppers use AI as a research supplement, and nearly 20% are moving to AI-powered LLMs for all or most of their search needs. Brands, on the other hand, are focusing on AI to power chat and customer experiences. That creates a gap between consumers and brands when it comes to how they’re adopting AI. While the use of AI agents to do your holiday shopping for you is still quite a ways off for many people, AI will still create significant disruption in the online retail space. In this episode of Conversations with MarTech, we’re talking to Doug Straton , CMO of Bazaarvoice , about how consumers and brands are using AI for visibility, discovery, research and — ultimately – purchasing. Episode guide 0:44: Meet Doug Straton 1:22: How consumers use AI in commerce 4:55: How large is the gap between consumer use of AI and brands’ use of AI? 8:05: Are brands using GEO or following “Good SEO is AEO?” 12:20: How well do marketers understand the shifts in product discovery yet to come? 15:39: Insights on ChatGPT ads This podcast is