123 - How to Make Better Tech Decisions (Without Overspending)

Episode notes

Send us Fan Mail If choosing the right tech feels harder than it should, you’re not alone. The real challenge isn’t the tools — it’s knowing what actually matters. I’ve known Christopher Johnson for years, so I was delighted when he agreed to be part of the Mini Marketing Marathon. In this session, he breaks down how to make smarter, calmer tech decisions using a simple framework that helps you avoid shiny-object syndrome and focus on what actually supports your goals. Top Takeaways Tech overwhelm usually starts with the wrong question Most people ask “What does this tool do?” instead of “What do I need this to do?” Starting with purpose changes everything. Purpose comes before features If a tool does one or two things you need well, you’re not under-using it — even if it has 50 other features you never touch. Use what you already have The best tool is often the one already in your hands. Phones and basic software are far more powerful than most people realize. Choose tech based on where your people are You don’t need to be everywhere. You need to be where your audience already spends time.