112 - Secret to Boosting Your Business? Start Thinking Like a Marketer

Episode notes

Send us Fan Mail Thinking like a marketer isn’t about flashy tactics—it’s about basics, mindset, and using simple strategies that connect your ideal audience to your business. You’ll hear why “marketing” means the activities that bring customers to you, how the 4 Ps fit in, and how to apply it with a clear, customer-first lens. I’m delighted to share this session from my good friend, colleague, and marketing coach Brenda Meller. Although, the original Think Like a Marketer* presentation was done on video I know you'll pick up tons of tips and techniques from this audio version. Takeaways Good marketing speaks to a clear ideal audience, is memorable, and unique—don’t just notice it, ask why it works. Marketing = activities that connect customers to you (with the classic 4 Ps: product, price, place, promotion). Aim for intentional marketing (a plan and roadmap) vs. unintentional (the 404-page problem). Shift into a customer-first mindset: write to one person; use “you/your” language so messages land. Always create a bridge to the future: tell people exactly what to do next (simple, specific CTAs).