110 - Don't Overthink Document: How to Turn Your Everyday Life Into Video Content
Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepr · 2025-09-18 · 10 min
Episode notes
Send us Fan Mail Staying consistent with video can be a challenge. Particularly on days when you're not camera-ready, don't have any time, or are just not in the mood. In this episode, I share how to shift the way you think about video creation from performance to documentation. This means capturing real moments through B-roll footage and using templates to streamline the video creation process. Top Takeaways Most people treat video like a performance Documenting captures what's already happening B-roll footage is perfect for everyday moments Templates can save time creating polished videos Using templates isn't cheating; it's smart Documenting can take the fear out of recording video People want real moments, not perfection Planning helps eliminate "what do I post?" Start building a B-roll library today If you're ready to stop thinking about video and start doing it, the next session of my Smarter, Faster, Fun Video Bootcamp starts in July.