105 - The Easy Way to Stay Visible on Video (On or Off Camera)
Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepr · 2025-07-31 · 10 min
Episode notes
Send us Fan Mail Creating social media content, particularly video, without getting burned out is a challenge we all face. One of the easiest ways to avoid that is by intentionally recording and using B-roll footage. Life happens to all of us. In this solo episode, I share how to keep showing up on video when you're overwhelmed, overworked, or life gets in the way. The secret is intentionally recording and using B-roll footage. TOP TAKEAWAYS B-roll footage allows you to create content even when you're short on time People are looking for a message that resonates, not a perfect production. Using templates can create cool videos without hours of editing You don't always need to be on camera to create engaging content. Shifting focus from yourself to your audience makes all the difference Use the Banish On Camera Anxiety strategy to get comfortable on camera Collect B-roll footage intentionally to use in future content The message you share is more important than how you look Embrace the creator mindset to find stories everywhere. If you're ready to stop thinking about video and start doing it, the next session of my Smarter, Faster, Fun Video Bootcamp starts in July.