The B2B Podcast Index
Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepr

096 - 5 Essentials I Wish I Knew When I Started My First Podcast In 2020

Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepr · 2025-04-04 · 13 min

Episode notes

Send us Fan Mail If you're a new or aspiring podcaster, this episode will give you a real-world look at what it’s like to build and grow a show. I share what I’ve learned the hard way after five years and two podcasts. In this solo episode, I share the techniques I wish I knew when I started podcasting 5 years ago. From choosing a format to staying consistent, these lessons come from experience — not theory. Some of the things I highlighted Start with a clear format and platform. Audio-only or video? Free or paid hosting? I recommend paid platforms like Buzzsprout for wider reach and support. Solo episodes position you as the expert. Interviews are great for shining the light on guests, but solo content builds trust with your audience. Use episode numbers. Makes it easier to reference past episodes on-air, in writing, or while guesting on other shows. Leverage transcripts and video clips. They boost discoverability, accessibility, and give you great promotional content in less time. Be consistent. Listeners build routines around your show — if you disappear for weeks, they may not come back.

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096 - 5 Essentials I Wish I Knew When I Started My First Podcast In 2020 - Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepr | The B2B Podcast Index