092 - Struggling With Burnout? Be "Intelligently Lazy" By Strategically Saying No

Episode notes

Send us Fan Mail Saying no isn’t just about avoiding burnout—it’s a strategy for success. In this episode, I was delighted to have Deirdre Tshien, CEO and co-founder of CapSho, join me to share how saying no is actually a solid business strategy for consultants, entrepreneurs, and business owners. She broke down how trying to be everywhere at once leads to exhaustion, and why focusing on just a couple of key platforms can deliver better results without overwhelming you. Topics included Burnout is real – Trying to be on every platform can drain your energy and resources fast. Choose your platforms wisely – Pick the ones where your audience is active and where you actually enjoy engaging. Saying no creates focus – When you stop spreading yourself too thin, you can double down on what truly works. Use AI and automation smartly – AI tools like CapSho and Riverside can help streamline content repurposing and free up your time. Be “intelligently lazy” – Work smarter, not harder, to create sustainable success without sacrificing your well-being. If you're ready to stop thinking about video and start doing it, the next session of my Smarter, Faster, Fun Video Bootcamp starts in July.