The B2B Podcast Index
Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepr

087 - Essential LinkedIn Strategies For Content Creators (You Don't Want To Miss This)

Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepr · 2025-02-19 · 33 min

Episode notes

Send us Fan Mail If you’re a content creator looking to build visibility and attract opportunities on LinkedIn, this episode is for you! I was delighted to be joined by my friend and colleague Brenda Meller , a LinkedIn Coach and Course Creator who helps professionals and business owners get a bigger slice of the LinkedIn pie. We dive into the key differences between LinkedIn and other social platforms , how to develop a content strategy that actually works , and simple ways to start showing up—even if you’re hesitant to post. Key Topics Included LinkedIn is not Facebook—But It’s Still Social - While LinkedIn is a professional platform, it’s also about building relationships , not just pushing content. Understanding your audience’s mindset on LinkedIn is key to creating the right type of content. Content Without Strategy is a Common Pitfall - Posting without a plan won’t get you results. Brenda compares strategy to a road trip—you need a clear destination and a route to get there. Know your goals and audience before posting. You Don’t Have to Post Every Day—Start Small - If you’re new to creating content, engage first by commenting and reacting to posts.

All Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepr episodes →
087 - Essential LinkedIn Strategies For Content Creators (You Don't Want To Miss This) - Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepr | The B2B Podcast Index