Impact: How to Inspire, Align and Amplify Innovative Teams with Keith Lucas

Episode notes

Today, we have a special guest on the podcast, Keith Lucas , a startup advisor specializing in product, growth, people and culture. Keith led product and engineering at Roblox, helping scale its infrastructure, product offerings, team and business. Most recently, Keith published a book entitled Impact: How to Inspire, Align, and Amplify Innovative Teams . All book proceeds go to charities to help young entrepreneurs, so make sure you check the link in the notes and grab the book today. In our chat, Keith is going to walk us through key concepts in the book, surrounding centering your team around the vision and mission of what you are driving towards, from recruiting to execution to "coaching out". Questions: What was your goal in writing this book? What were you hoping to accomplish? In Chapter 1, you mention purpose inspiring action. How does aligning to purpose drive urgency, without resulting in burnout or being an "antiquated mandate", like you mention in Chapter 2? You state "Culture is what you do, not what you say"...