How Wiz hit $100M ARR in 18 months selling to enterprises (Yinon Costica, Cofounder @Wiz)

Episode notes

Receive the key takeaways from this episode in my newsletter "How they Build" And for a free 30-minute Product audit, book a call with Stellar . -- What does it actually take to go from zero to $100M ARR in 18 months in enterprise cybersecurity, a category that's supposed to be slow, high-friction and hard to sell? I'm joined by Yinon Costica, co-founder and VP of Product at Wiz. Wiz reached that bar faster than almost anyone, then sold to Google for $32 billion. We talk about the early days of the company, including why their first idea wasn't the right one, how customer conversations pushed them from network security into cloud security, and the moment they realized some companies were willing to pay seven figures to solve this problem. Yinon also explains how Wiz built an enterprise sales engine without losing the product-first DNA that made the company move so fast. We get into how they shortened sales cycles, why developers became a key adoption metric, and how the "zero critical" concept turned security work into something customers actually wanted to complete.