The B2B Podcast Index
CFO 4.0 Podcast

267. CFO 4.0 Revisited: How to make your next digital transformation project a success with Mark Lockton-Goddard

CFO 4.0 Podcast · 2026-04-14 · 44 min

Episode notes

Send us your thoughts In this CFO 4.0 Revisited episode, Hannah Munro is joined by Mark Lockton‑Goddard , now Founder & CEO at embracent, to explore what successful digital transformation really looks like for finance teams. With over 25 years’ experience across global organisations, Mark shares practical insight into how CFOs can approach transformation decisions, gain buy‑in from their teams, and avoid common pitfalls when introducing new technology and processes. Relaunched ahead of the new financial year, this episode is a timely listen for finance leaders reviewing how prepared their finance function is for what lies ahead. In this episode, we cover: How CFOs should approach decision‑making for finance transformation Gaining employee buy‑in for new systems and processes Common mistakes that cause digital transformation projects to fail Key focus areas when modernising finance departments How finance teams are adapting to meet today’s business demands Links mentioned in this episode: Mark's LinkedIn

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