Evan Dills on Rebranding, Hiring Employees & Scaling Pristine Auto Spa to a $100k Per Year Business

Episode notes

In the 3rd episode of the "Calling All Detailers" Podcast, we sit down with Evan Dills, owner of Pristine Auto Spa (formerly Pristine Projects) in Springville, New York. Evan shares his inspiring journey from mobile detailing out of his mom's garage to owning a successful 4,000 square-foot shop with multiple employees. He discusses the challenges and triumphs of scaling a detailing business, including: The evolution of his business: The reasons behind his decision to rebrand to Pristine Auto Spa, and the process of redesigning his logo, signage, and apparel for a more professional, unique, and luxurious feel. The power of employees: Why hiring a team was one of the best decisions for his business, allowing him to delegate detailing tasks and focus on high-leverage activities like sales and marketing. ️ Winter Strategy & Marketing: How he handles the slow winter season in a snowy climate by shifting focus to paid Meta ads and emphasizing organic, unique content creation (including his awesome, quirky videos!) to build trust and rapport with potential customers.