How Spotify Built a Two-Sided Marketplace
Business Models Explained with Fexingo: Subscription, Marketplace, SaaS, and Service Companies · 2026-06-07 · 13 min
Episode notes
Episode 37 of Business Models Explained with Fexingo digs into Spotify's evolution from a simple music streaming service to a two-sided marketplace connecting artists and listeners. Lucas and Luna break down how Spotify shifted its business model by introducing direct artist tools like Marquee and Discovery Mode, turning the platform into an auction house for listeners' ears. They explore the tension between user experience and monetization, how the model mirrors Amazon's marketplace playbook, and what it means for the future of streaming. Specific examples include Spotify's 2024 test of Discovery Mode and its impact on artist payouts. A must-listen for anyone curious about platform economics and the hidden mechanics behind your playlists. #Spotify #TwoSidedMarketplace #BusinessModel #StreamingEconomics #MusicIndustry #ArtistTools #DiscoveryMode #Marquee #PlatformEconomics #DanielEk #SubscriptionBusiness #AdvertisingRevenue #MusicStreaming #Business #FexingoBusiness #BusinessPodcast #Economics #Technology Keep every episode free: buymeacoffee.com/fexingo