Why Your LinkedIn Posts Flop & Exactly How to Fix It, with Nicole Osborne 🥨

Episode notes

If LinkedIn feels like a minefield - whether you’re worried about sounding too salesy, posting into the void, or turning connections into clients - this episode is for you. Nicole Osborne, a LinkedIn strategist and trusted advisor to tech founders and agency owners, shares practical, mindset-shifting tactics to help you use the platform with confidence. 3 Key Takeaways ️ LinkedIn Isn’t About Your Peers - It’s About Your Audience Many professionals avoid posting because they fear judgment from colleagues. Nicole’s reframe: Focus on attracting clients, not impressing peers. Speak to the people who need your expertise, not those who already have it. ️ Start Small: Engage Before You Create If posting feels daunting, begin by commenting thoughtfully on others’ content. This builds visibility, trains the algorithm, and eases you into showing up consistently. ️ Consistency > Virality Not every post will "go viral," and that’s okay. Silent opportunities (referrals, DMs) often matter more than likes. Nicole’s mantra: Stay top of mind, not trendy. 3 Actionable Steps ️ Reintroduce Yourself Share a short, relatable story (e.g., a career pivot or lesson learned).