Is this it ? .... A Guide to finding your purpose, with Ingo Rauth Phd
Building your LeaderBrand - Personal Branding, Digital Marketing, Sales, Leadership & Linkedin for Expert Business Owners & E · 2026-01-19 · 49 min
Episode notes
It's a situation many of us face-the moment success is no longer enough. You might be in a career crisis, feeling unfulfilled despite your achievements, or leading a business that has lost its direction. This is what my guest, Ingo Rauth, calls the "purpose turn." For experts and entrepreneurs, whose identities are so closely tied to our work, this moment can be unsettling. We often scramble for the next project or opportunity without pausing to ask the most important question: What do I truly want? In this conversation, Ingo and I explore how to navigate these critical transitions. We discuss why looking inward to understand your core values is the essential first step before looking outward for opportunities. Here are three key areas we explored: Needs vs. Values : We often chase external desires like money or a specific job title, which are driven by immediate needs. Ingo explains that our core values are the lenses through which we see the world. Understanding them acts as a compass, guiding us to opportunities that are truly aligned with who we are and providing a sustainable source of energy.