How to Teach AI to Recommend You, with Jason Barnard

Episode notes

If you've ever wondered how your personal brand shows up online, you've probably focused on Google. But the game is changing. The rise of AI search means we need a new way to think about our digital presence. Getting this right is no longer just an option; it's essential for anyone looking to build, market, and monetise their expertise. In this episode, I speak with Jason Barnard about the monumental shift from traditional search to AI-assistive engine optimisation. We explore the unique opportunity this presents for experts and small businesses to take control of their narrative and build a powerful digital legacy. Here are some of the key areas we discussed: ️ Your New AI Resume: We talk about how AI platforms like ChatGPT are becoming the new front door to your reputation. We explore what it means to shape what these systems say about you, moving beyond old metrics to build a brand that AI understands and recommends. The Window of Opportunity: Large corporations are often slow to adapt. We discuss why this moment in digital history gives a distinct advantage to solopreneurs and small businesses who can organise their digital footprint quickly and effectively to educate the AI.