How to Become the Obvious Choice, with David Newman

Episode notes

If you've been building your expertise for years but still feel like the world's best-kept secret, this episode is going to land in a useful way. David Newman - author of Market Eminence - makes his second appearance on the show, and we get into the thinking behind what it actually means to be an expert today, how to stop sitting on your best ideas, and why the company you keep shapes the business you build. This one is for consultants, coaches, and thought leaders who are done being invisible. Three key areas we explored: ️ Being an expert is no longer about what you know - it's about what you're curious about. David reframes expertise as an active, evolving identity built on curiosity and curation, not a static body of knowledge you've already accumulated. ️ Giving away your best thinking is the business model, not a threat to it. Using the celebrity chef analogy, David unpacks why holding back your "secret sauce" is the thing that's actually holding you back - most people won't implement it anyway, and the ones who can tell the difference will want the restaurant. ️ The room you're in sets the ceiling on what you think is possible.