A.I. & Your Last Line of ⚔️ Defence, with Mark Schaefer

Episode notes

As we navigate a world increasingly shaped by AI, it's easy to get lost in the technical details of prompts and automation. But what about the human side of the equation? If you're building a business based on your expertise, understanding how AI is rewiring our psychology and our customers' behaviour is critical. It changes how we build relationships, create content, and ultimately, how we monetise our knowledge. In this episode, I speak with Mark Schaefer about his latest book ' How AI Changes Your Customers: The Marketing Guide to Humanity's Next Chapter' , which explores the profound psychological impact of AI on humanity and marketing. We moved beyond the usual talk of efficiency and productivity to discuss what it truly means to be human-centric in a world where AI can simulate empathy. Here are three key areas we explored: Marketing to the Algorithm We discussed the shift where AI is becoming the decision-maker, acting as the new "customer". This means our marketing efforts need a dual focus. On one hand, we need to feed the AI with fresh, detailed data and social validation.