Online Business Taxes Explained: U.S. Sales Tax, E-Commerce Strategy & International Tax Tips with Reuben Mattison
Breakfast Leadership Show · 2026-04-20 · 24 min
Episode notes
Episode Summary If you’re building an online business and feeling overwhelmed by taxes, this episode is going to be a game-changer. I sat down with Reuben, who made the leap from physical therapy to becoming a tax consultant for e-commerce entrepreneurs, and we unpacked what online founders really need to know about navigating the U.S. tax system. From aggressive state tax policies (yes, we’re looking at you, California) to smart structuring strategies, we break down the myths and the must-knows. We also dive into sales tax, marketplace facilitators like Amazon, international expansion into the U.S., and the truth about moving abroad to reduce tax liability. If you’ve ever wondered how to set your business up the right way from day one—or how to avoid expensive mistakes as you scale—this episode is packed with insights you don’t want to miss. Links & Resources Free consultation with Reuben on tax liability and e-commerce tax strategy Information on U.S.