Alex Grant on How to Build & Scale a High-Performance Sales Team | Hiring, Onboarding & Accountability Strategies

Episode notes

Alex Grant Build, Scale & Lead High-Performance Sales Teams with North In this episode of the Breakfast Leadership Show, I sit down with Alex to unpack what it really takes to build and scale a high-performing sales team — without cutting corners. We dive into recruiting strategies, retention systems, and why so many leaders want the results of a disciplined process… without actually committing to the process. If you’re an entrepreneur, founder, or sales leader trying to hire impactful people and reduce costly turnover, this conversation is for you. Alex shares his experience building a W2 sales force inside North, a payment processing and SaaS company traditionally driven by a 1099 sales model. We explore the psychology behind employment models, how culture is communicated during interviews, why onboarding can make or break retention, and the uncomfortable—but necessary—truth about quotas and accountability. This episode is packed with real-world leadership lessons on hiring, sales performance management, and scaling teams the right way.