Tamara Adlin – Navigating Executive Misalignment in UX (Part 1)

Episode notes

In the first of a two-part episode of Brave UX , Brendan Jarvis interviews Tamara Adlin , President of Adlin Inc . Tamara Adlin is a thought leader and a seasoned UX consultant with over 25 years of experience helping companies create better products. Tamara reflects on her time at Amazon, lessons from leadership, and her pioneering work with personas. She highlights how executive misalignment can derail projects, emphasizing that personas alone can’t fix underlying communication issues. Tamara introduces her “Executive Alignment in Five Conversations” methodology, a framework designed to align teams and ensure project success. The conversation also touches on the importance of ongoing alignment and how well-crafted personas can be transformative when supported by clear, cohesive leadership.