Satyam Kantamneni - Leveraging the Business Value of Design

Episode notes

Satyam Kantamneni shares how he articulates the value of design, why design is a profession and not a skill, and why there’s no such thing as a UX/UI designer. Highlights include: Why does the profession of design find itself in crisis? What surprises you about design leaders’ understanding of business value? What is the difference between design as a skill and design as a profession? Why do you want to be in the pain killer and not vitamin business? How do you encourage senior leaders to separate fact from assumption? ====== Who is Satyam Kantamneni? Satyam is the Managing Partner and Chief eXperience Officer at UXReactor, the fastest growing specialised UX design firm in the United States, where he leads a global team that helps large and complex B2B enterprises to become truly user-centred innovators. Before co-founding UXReactor in 2015, Satyam was the managing director of user experience and design at Citrix. In his six years there, Satyam went from being the first designer, to growing and leading a UX and design team of over 50 people.