Ronnie Battista - Strategically Designing for Goosebumps

Episode notes

Ronnie Battista shares why it’s important to be true to yourself, how designers can maintain their relevance, and what separates pretenders from innovators. Highlights include: How did you come to play in a British punk band? Should more designers be taking on product management roles? Is UX strategy as relevant today as it was five years ago? What distinguishes those who innovate from those who don’t? What is Shoshin and why should we embrace it, right now? ====== Who is Ronnie Battista? Ronnie is a Senior Director of Global Experience Design at Slalom, a global business and technology consulting company that helps organisations to dream bigger, move faster, and build better tomorrows for all. At Slalom, Ronnie leads a team that supports the strategic experience design efforts of the company’s 40+ offices across North America, the UK, Ireland, Australia, New Zealand, Japan and Germany. Ronnie is also the Program Director and Adjunct Professor of the Master of Business and Science programme at Rutgers University, an institution that he has had a longstanding and deep commitment to.