Doreen Lorenzo - Design is a Craft, Perfected With Practice
Brave UX with Brendan Jarvis 🇺🇦 · 2024-10-01 · 1h 18m
Episode notes
Today, our special guest is Doreen Lorenzo , Assistant Dean at the University of Texas School of Design and Creative Technology. Doreen discusses the challenges and opportunities in the design industry and shares her insights as a design leader while emphasizing the importance of training and skill development. They also explore her journey from Frog Design to the University of Texas and her passion for education and diversity in design. Highlights include: 03:15 - Introduction and Doreen's background 10:52 - Doreen’s decision to pursue a career in design 15:50 - Challenges of managing a large design firm 24:59 - Benefits of promoting diversity in the design industry 26:39 - Importance of confidence in design 31:29 - Doreen's Journey from Frog to the University of Texas 44:04 - Doreen’s leadership philosophy and balancing profitability with risk-taking Who is Doreen Lorenzo Doreen Lorenzo is a successful leader of global creative firms who advises and consults with companies from Fortune 100 to startups on design and innovation issues.