In conversation with Judy Farcus Serra, CFO of Headquarter Automotive

Episode notes

We are absolutely ecstatic to have our very first guest speaker from the USA with us today – please give a warm and exhilarating welcome to Judy Farcus Serra , the brilliant CFO of Headquarter Automotive ! Judy is a prominent figure in the automotive industry in Florida, bringing with her a wealth of experience and a strong commitment to excellence. As the CFO, she plays a pivotal role in ensuring the financial health and growth of the group's multiple dealerships, which include well-known brands like Toyota, Honda, Mazda, and Hyundai. Judy's journey in the automotive sector began over three decades ago, and she has risen through the ranks, showcasing her innovative and resourceful nature. Her dedication to long-term planning and her expertise in financial and operational matters led her to become the group's first and only CFO. What sets Judy apart is her ability to pay attention to the finer details. She introduced the "5 Star Wall of Fame" at the dealership, a small yet impactful initiative that brought clients and customers together. Judy understands that success often lies in the small things that fill in the big blanks. Her achievements extend beyond her role as a CFO.