The Bulldoze Cycle: Why Women Entrepreneurs Burn It Down Too Fast

Episode notes

You check the numbers. They’re not where you wanted them to be. And suddenly your brain says: “Maybe I’m not cut out for this.” In this episode, Heather Miller breaks down what she calls the Bulldoze Cycle — the pattern where one disappointing result turns into questioning your capability, your offer, or your entire business. You’ll learn: The difference between the Identity Spiral and CEO-level evaluation Why women entrepreneurs often internalize business feedback as personal failure How small shifts (title, pricing, positioning) can change everything Why iteration compounds — and erasing resets you to zero Before you pivot, panic, or polish your resume, ask a better question: What did the market just teach me? You’re probably not at zero. You’re likely at the 50-yard line. PDRM Consulting's mission is to help businesses reduce risk, specifically in the fields of Cybersecurity and Product Management. Heather bridges the professional development gap in the corporate space by empowering growth-driven product managers to transition into strategic, results-oriented leaders.