Storytelling That Sells... and Ships: A Conversation with Lindsay Murray

Episode notes

In this episode of Beyond Product Management , Heather sits down with storytelling expert and content strategist Lindsay Murray to unpack why storytelling isn’t just for selling—it’s essential for teaching, leading, and building great products. Heather and Lindsay compare notes from their very different worlds—product management and social media marketing—and discover that they’ve been using the same powerful tool all along: story . Whether you're trying to rally a dev team, craft a compelling Instagram post, or gain executive buy-in, this episode will help you: Understand how storytelling activates attention and memory Use personal experiences and analogies to connect more deeply Communicate your vision more clearly and confidently Create content (and conversations) that flow more naturally and take less time Bonus: Hear real-world examples and analogies that work for both product managers and business owners alike. Lindsey's Bio: Lindsey Murray turns overthinkers into action-takers. Through her social sales framework, she helps women generate daily sales online without living on social media.