Rooted in Strategy: Data, Devils, and Building a Business You Actually Want

Episode notes

What happens when two strategists who geek out over data, clarity, and female entrepreneurship finally sit down together? This episode. Heather is joined by Steph Rubio — operations expert, business consultant, and the accidental founder of the Rooted and Relentless brand and mastermind. Steph works with women and historically underrepresented entrepreneurs to help them build sustainable businesses through foundational business knowledge, self-leadership, and data-backed decision-making. In this episode, Heather and Steph get into the real work behind building a business that doesn't just grow — but grows intentionally .