AI Is a Tool, Not a Teammate: Design, Strategy, and the Future of Human-Centered Products

Episode notes

AI is everywhere right now—and depending on who you ask, it’s either going to save product teams or replace them entirely. In this episode of Beyond Product Management , Heather is joined by Behrad , a Berlin-based product and design strategist, startup founder, and studio owner, to cut through the noise. Behrad shares his journey from early-stage startup founder (including a unicorn) to consultant and ultimately running a product design studio that’s often brought in to tackle the projects no one else wants to touch. Together, Heather and Behrad explore the real role of AI in product, design, and strategy—and why the “AI will replace creatives” narrative misses the point.