The Future of B2B is Integrated: Creative Marketing with Heike Young
Beyond B2B Marketing · 2025-10-26 · 47 min
Episode notes
From LinkedIn Videos to Integrated Marketing: Heike Young on Creativity, Connection & B2B Marketing What happens when one of LinkedIn's most engaging B2B creators brings her storytelling skills inside some of the world's biggest tech brands? In this episode, Heike Young joins Lee Odden to share how she's helped humanize B2B marketing through authentic video, integrated strategy, and a creator's mindset. Episode Summary: Heike Young, former Head of Content, Social & Integrated Marketing at Microsoft, and one of LinkedIn's most recognizable B2B video voices, joins Lee Odden to discuss the intersection of creativity, content, and authenticity. She shares how integrated marketing breaks down silos, how video fuels trust and personality in B2B, and why the future belongs to marketers who lead with humanity, not jargon.