The Evolution of B2B Content: Stephanie Losee on Thought Leadership, Trust, and Experience

Episode notes

In this episode of Beyond B2B Marketing , host Lee Odden, CEO of TopRank Marketing, is joined by Stephanie Losee, Director and Executive Editor at Salesforce and a longtime pioneer of content marketing for B2B brands. Stephanie's career spans journalism, brand publishing, and executive content leadership - from Fortune Magazine to Dell, Autodesk, Politico, and now Salesforce. In this conversation, she talks about how B2B content has evolved, why thought leadership remains essential, and what B2B marketers must rethink as AI reshapes discovery and engagement.