Human + AI = B2B ROI with Christiana Marouchos, StackAdapt

Episode notes

On this second episode of the Beyond B2B Marketing Podcast, host Lee Odden sits down with Christiana Marouchos, VP of Marketing at StackAdapt. She shares how she scaled her team from 10 to 50 while keeping bold creativity at the center. Christiana explains how StackAdapt's AI-native platform fuses adtech and martech to extract more performance from every programmatic dollar. Their conversation explores why B2B brands should retool SEO now for Google's AI Overviews and how original, human-driven content fuels those algorithms. Christiana closes by urging leaders to pursue "impact efficiency," blending data discipline with human imagination to drive sustainable growth.