Best of LinkedIn: Go-to-Market CW 12/ 13

Episode notes

How GTM Engineering enables small teams to scale through AI-driven systems, and why Sales Architects are redefining modern revenue execution We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways. We at Frenus help ICT & Tech providers identify niche channel partners by compressing the entire journey from identification to a qualified first meeting into just four to five weeks. You can find more info here: This edition explores the 2026 landscape of GTM Engineering, a discipline focused on transforming manual sales and marketing tasks into automated, agentic workflows. Experts detail how tools like Claude Code and Clay allow small teams to operate with the power of much larger organisations by interconnecting APIs for lead sourcing, enrichment, and multi-channel outreach. The consensus suggests a shift from traditional roles toward Sales Architects who design systems where AI handles the execution of research, content publishing, and pipeline management. Strategic insights emphasise that while technology provides speed, success still relies on foundational repeatability, high-quality data, and human-led alignment.