Best of LinkedIn: Channel Marketing CW 13/ 14

Episode notes

AI transforms partner ecosystems into data-driven revenue engines powered by automated co-selling and real-time insights We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways. This examines the 2026 landscape of B2B partnerships and channel marketing, emphasizing the transition from relationship-based management to data-driven revenue engines. A central theme is the disruptive impact of Agentic AI, which is currently being integrated into cloud marketplaces like AWS and Microsoft to automate co-selling and scale customer insights. Experts argue that successful programs must move beyond vanity metrics such as certifications to focus on measurable pipeline impact and specific customer outcomes. The texts also highlight a critical sophistication gap, warning that partners who fail to integrate ecosystem data into their operational workflows risk becoming obsolete. Strategies for overcoming partner fatigue are discussed, recommending bespoke, AI-generated content and frictionless portals to maintain engagement.