LinkedIn Sales Strategies That Drive Revenue Growth – Colin Hirdman

Episode notes

In this episode of Behind The Numbers With Dave Bookbinder, entrepreneur Colin Hirdman (co-founder of Monkey Island Ventures, Rainmaker, and Wrappt) shares practical strategies for using LinkedIn to drive revenue growth. Colin breaks down his three-level LinkedIn philosophy—be authentic, educate your audience, and understand prospect pain points—and explains how he builds and activates audiences to generate measurable results. You’ll learn how to: Target prospects with Sales Navigator Grow first-degree connections strategically Decide when to include (or skip) connection messages Maintain a healthy connection acceptance rate Colin also unpacks his LinkedIn activation toolkit: multi-touch messaging sequences, targeted polls, and repeatable live streams/events. He explains how to run, promote, and follow up on these campaigns to convert interest into real meetings.