How to Turn Podcast Interviews Into Business Growth – Tom Schwab
Behind The Numbers With Dave Bookbinder · 2025-03-25 · 40 min
Episode notes
In this episode of Behind The Numbers With Dave Bookbinder , Dave is joined by Tom Schwab, founder and Chief Evangelist Officer of Interview Valet, to unpack how podcast interviews can drive real business growth. Widely known as the godfather of podcast interview marketing, Tom has helped countless thought leaders, entrepreneurs, and professionals turn podcast guest appearances into measurable ROI. In this insightful conversation, Tom shares his journey from blogging to podcasting and explains why being the guest is often more impactful than hosting a show. He and Dave explore what separates great podcast guests from forgettable ones, why delivering value beats pitching products, and how even introverts can win big in this space.