How Storytelling Builds Authority - and What Leaders Get Wrong About Authenticity - Autumn Karen

Episode notes

How does storytelling build authority - and where’s the line between authenticity and vulnerability? On this episode of Behind The Numbers With Dave Bookbinder, Dave Bookbinder is joined by Autumn Karen - filmmaker, journalist, ghostwriter, educator, and author of The Surrogate Author - for a deep dive into the power of narrative and the responsibility that comes with it. Autumn explains why “words are power,” how storytelling shapes credibility, and why leaders often misunderstand what it really means to be authentic. The conversation explores how personal and professional narratives are constructed, curated, and sometimes compromised in the pursuit of visibility and influence. Dave and Autumn unpack the craft and ethics of ghostwriting, including empathy-driven collaboration, capturing a client’s voice through a method-acting approach, editorial decision-making, contracts, and what business owners should know before hiring a ghostwriter or committing to a book project.