Michael Jacobson - Entrepreneurship Through Acquisition: A Smarter Path to Business Ownership
Becoming Preferred · 2026-01-19 · 38 min
Episode notes
SEASON: 6 EPISODE: 9 Episode Overview: Welcome back to Becoming Preferred, the podcast where we help you become preferred in the markets you serve. If you thought the flower business was quaint, slow, or low-tech, get ready for a wake-up call. Our guest today is Michael Jacobson, CEO of French Florist. He didn't just take over an old business; he engineered a dramatic transformation. Starting from a struggling $600,000 operation, he built a high-performance franchise model that now generates millions in annual revenue and triples the profitability of traditional flower shops. Michael’s mastery is the fusion of timeless artistry with modern operational technology. In this episode, Michael is going to share his framework on how to spot a broken business model ready for 10x growth and how to design a high-tech performance franchise that protects quality while maximizing margins. If you’re ready to learn how to apply disruptive tech and scalable systems to any industry, old or new, you’ve come to the right place. Join me for my conversation with Michael Jacobson. Guest Bio: What’s possible in one of the world’s oldest industries.