Lisa Cole - The "Brand Gravity" Effect: How to Stop Chasing and Start Attracting

Episode notes

SEASON: 6 EPISODE: 23 Episode Overview: Welcome back to Becoming Preferred , the podcast where we interview the brightest minds in business today to help you level up your game and become the best version of you. If you are an entrepreneur or a marketing leader, you’ve repeatedly heard the mantra 'do more with less'. But our guest today says that’s the wrong goal. She believes we shouldn't just be doing more ; we should be redesigning the work itself. Lisa Cole is the Chief Product, Marketing, and AI Officer at 2X, where she heads their AI Center of Excellence. With over 20 years of experience and three major B2B transformations under her belt, Lisa has become the 'secret weapon' for CMOs looking to bridge the gap between human creativity and machine efficiency. She is the author of Brand Gravity , The Revenue RAMP , and her highly anticipated new book, The Limitless CMO . Today, we’re going to talk about how to move from being a 'cost center' to a 'revenue engine,' the reality of AI adoption , and how to build a brand that has enough 'gravity' to pull customers toward you without you having to chase them. Join me for my conversation with Lisa Cole.