Fred Joyal - From Under-Confident to Charismatic: Your Roadmap to Build Boldness
Becoming Preferred · 2026-01-12 · 35 min
Episode notes
SEASON: 6 EPISODE: 9 Episode Overview: Welcome back to Becoming Preferred, the podcast where we focus on the mindset and strategies that help you become preferred in the markets you serve. Our guest today has built a legacy on that very concept. For over 30 years, he co-founded and grew 1-800-DENTIST, a company that generated over one billion dollars in revenue by solving a simple, painful customer problem. He's an expert in making a brand remarkable. But here's the kicker: He’s spent the last decade distilling that business success into a personal superpower that anyone can learn. Fred Joyal is the Wall Street Journal bestselling author of Superbold: From Under-Confident to Charismatic in 90 Days . Fred has the rare experience of both conquering a niche industry and teaching the mindset to repeat that process. Get ready to learn how to inject boldness into your business, your team, and your life. Join me for my conversation with Fred Joyal. Guest Bio: Fred Joyal is the co-founder of Futuredontics, the parent company of 1-800-DENTIST, which, over 30 years, generated over $1 billion in revenue. He is currently a business advisor and keynote speaker.