The Revenue You’re Missing: Fixing Pricing, Retention & Growth with Roee Hartuv

Episode notes

New Episode Alert: The Biz to Biz Podcast This week, I sat down with Roee Hartuv — a revenue architect who’s helped SaaS companies unlock serious growth through smarter go-to-market strategies. With 20+ years of experience in sales, customer success, and revenue operations, Roee breaks down what’s actually working right now in B2B — and what’s already outdated. In this episode, we cover: • Why most companies are leaving revenue on the table • The shift from acquisition → retention-driven growth • How pricing & packaging can be your biggest growth lever • Where AI is REALLY impacting sales (and where it’s not… yet) • Fixing the disconnect between sales, marketing & customer success If you're in SaaS, sales, or scaling a B2B company — this one is packed with actionable insights. Thanks for watching! Go ahead and like, comment, subscribe and turn on post notifcations!