86- Video in B2B SaaS marketing
B2B SaaS Marketing Snacks · 2025-05-20 · 31 min
Episode notes
Video isn’t a flashy extra in B2B SaaS marketing anymore, it’s a must-have tool that is driving serious growth and leaving old-school strategies in the dust. 95% of B2B buyers lean on video before buying, and video ads can slash CPLs by ~30%! In Episode 86 of B2B Marketing Snacks , host Brian Graf and guest CMO Julian Revorio deliver the playbook on why video is now non-negotiable in B2B SaaS today. They show you how to leverage both short and long-form videos to engage more buyers and drive conversions. What You’ll Learn : Why video content has become non-negotiable for B2B SaaS marketing success. How to mix short, snackable clips with longer videos for maximum impact at every stage of the funnel. The kind of ROI you can expect from video (like cutting cost-per-lead). Cool new tools & hacks that make pumping out video content a breeze. Now is the perfect time to jump in, with new AI tools making video creation easier (and cheaper) than ever. Video grabs attention and builds trust like nothing else—especially now that buyers are practically glued to short-form videos on Facebook, LinkedIn, and beyond. Don’t miss out!