80- Account expansion

Episode notes

Scaling a SaaS company is about more than just landing new customers! It’s about maximizing the value of the ones you already have. This episode teaches you how to unlock expansion revenue, increase customer retention, and build a more profitable SaaS business. From upselling and cross-selling to deepening customer engagement, we dive into the real tactics that fuel scalable, efficient growth from the customers you already have. Net-new customer growth alone isn’t enough — you need to grow within your existing accounts. In Episode 80 of B2B SaaS Marketing Snacks , Brian Graf and special guest CMO Cecilia Pérez-Muskus break down: Why doubling down on account expansion is often the fastest path to sustainable revenue growth How to align sales, marketing, and customer success for seamless upsells and cross-sells Common mistakes B2B SaaS companies make when trying to expand accounts (and how to avoid or fix them) The role of smart pricing and packaging in boosting account expansion success How to measure and improve expansion revenue in a practical way If you’re seeing revenue plateau and want to drive growth without constantly chasing new customers, this is the episode for you.