78- How to tell if your marketing team is underperforming

Episode notes

As a B2B SaaS executive, it is fair to consider: Is my marketing team underperforming? With endless reports, unclear attribution models, and a constant flurry of activity, it can be tough to tell whether your team is actually moving the needle or just running in circles. In Episode 78 of the B2B SaaS Marketing Snacks Podcast, co-hosts Brian Graf and Stijn Hendrikse sit down with special guest CMO Antoine Vial to break down: The five key metrics that indicate whether your marketing team is struggling How to diagnose marketing underperformance strategically and tactically Why team structure, data accuracy, and attribution models can make or break your efforts The most common friction points between marketing, sales, and customer success—and how to align them By the end of this episode, you’ll have a clear roadmap to assess and optimize your marketing team’s performance. B2B SaaS Marketing Snacks is one of the most respected voices in the SaaS industry.