77- Leveling up your go to market
B2B SaaS Marketing Snacks · 2025-02-19 · 43 min
Episode notes
What does it take to truly level up in 2025? It’s not just about growing your GTM team—it’s about elevating your own leadership, optimizing your impact, and mastering the tools that will define the next era of growth. In this must-listen episode, Brian Graf sits down with Stijn Hendrikse and Antoine Vial to dive into their upcoming book, Level Up! Coaching Go-To-Market Leaders to Achieve Exponential Growth . They explore why coaching—both for your team and with AI—is the key to unlocking greater GTM efficiency, smarter decision-making, and lasting success. What You'll Learn: • Why coaching is a critical skill in working with today’s GTM teams • The surprising parallels between coaching AI and coaching people • How to leverage AI, automation, and remote teams to scale your marketing & sales impact • Actionable frameworks that GTM leaders can use to drive growth • How to level up your leadership, team, and technology for sustained success Get Early Access to the Book!